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Rebranding: If China can do it, so can your company.
11.10.2008
Although rebranding yourself is not a task to take on lightly–consider bringing in a marketing company to aid you in a smooth transition–it can be beneficial for your company. If your current branding attempts are not reaching your intended market or are portraying your image poorly, or if you need to make a break from the stigma of previous branding campaigns (like the Tampa Bay Rays), tweaking your marketing strategy or altering it completely might be a prudent choice. 
Marketing, Branding, and American Gangster: What Frank Lucas Did Right
11.03.2008
From American Gangster (2007):
“Brand names mean something. Consumers rely on them to know what they’re getting. They know the company isn’t going to try to fool them with an inferior product. They buy a Ford, they know they’re gonna get a Ford. Not a Datsun. Blue Magic is a brand name; as much a brand name as Pepsi. I own it. I stand behind it. I guarantee it and people know that even if they don’t know me any more than they know the chairman of General Mills.”
The Ten Commandments of Marketing
10.29.2008
Marketing is a practice that defies definition. Innovation and creativity are key to successful branding campaigns, so there are rarely any things that you absolutely must or must not do. However, a few guidelines never hurt anyone. Today, we bring you the ten commandments that marketing companies can usually agree on, as a jumping-off point for any marketing campaign.
Personal Marketing Comebacks Your Company Can Learn From
10.28.2008
These days, with most customers using social media or being internet-savvy, your company may realize that bad word of mouth can travel much faster than good reviews. Of course, online reputation management is a definite help when these situations occur. But you may reach the point where you need your marketing company to be prepared to help you bounce back from bad media. Good thing celebrities have paved the way in how to market yourself in a comeback.
Chicago Marketing and
Strategic Business Development
Strategic Marketing and Business Development:
Chicago-based Ocean Strategic Group is a full-service agency focused on the marketing and strategic development of small- and medium-sized business ventures. Ocean Strategic Group’s core competencies range from strategic marketing and branding to business planning and development. Our firm develops comprehensive business models, detailed roadmaps and all-encompassing strategies – from initial concept generation through pre- and post Company launch implementation.
We work closely with clients to accelerate their growth and success. Ocean Strategic Group’s expertise in building an online and offline market presence provides new and existing business ventures the tools required to be successful. Agency offerings include traditional and buzz marketing, branding, business development, strategic partnerships, web design and SEO. We empower clients to create a growth-focused culture that generates, evaluates and implements effective development strategies. Clients include fashion brands, luxury automotive brands, online communities, and casinos, among others.
- A wealth of professional firm and agency experience combined with a proven entrepreneurial background necessary to advise small- and medium-sized businesses.
- A niche agency offering a turnkey solution for marketing, branding, business development, strategic partnerships and investor capital procurement.
Strategic Marketing
Ocean Strategic Group critically evaluates all new and seasoned businesses with the purpose of completely understanding the scope of our client’s marketing approach and business objectives. Our work incorporates a full understanding of how our client’s intend to generate revenue and create a sustainable business model. In many instances, we will uncover and develop additional revenue channels for our client to evaluate and implement into their core business model.
Business Development
Many entrepreneurs and new business ventures launch their concept and website with insufficient consideration for how to identify, cultivate and implement the proper business operations, recognize and establish strategic partnerships, and/or develop market penetration strategies – all fundamentals for success. Our goal at Ocean Strategic Group is to concept and launch a sustainable business, representing a compelling offering for your customers, and further, being prepared and positioned to generate maximum revenue with your brand.
Why Choose the Ocean Strategic Group – A Full Service Marketing and Business Development Agency
A primary challenge for new concepts and small and medium-sized business owners is to hire and retain advisors that have capabilities addressing specific needs, while also managing a budget. Generally, businesses must hire numerous agencies, including a marketing agency, public relations firm, along with business and financial consultants. Ocean Strategic Group’s service offerings allow small businesses and entrepreneurs to develop a complete business model, supported by all necessary components for a successful venture – a one-stop shop.