Trade Shows and conventions offer a perfect platform for new companies to communicate and present their offerings to a qualified audience.  Like all marketing strategies, a company must get creative in their marketing message to capture the attention of trade show attendees.  

A compelling marketing message is required, and that message should distinguish your company from the hundreds of other exhibitors. 

Once a creative trade show theme is developed to associate with your brand, consider the use of promotional models to help deliver that message.  Trade show attendees are flooded with messages, and even if those marketing messages are creative, they are often delivered in a bland way, or indistinguishable from all other exhibitors.  Trade show models offer a unique excitement around a brand, and certainly help drive interest for attendees to learn more.  Chicago Marketing Company Ocean Strategic Group’s sister company, Ocean Model Group, is an agency that appropriately staffs models to help facilitate your trade show marketing needs.  

This entry was posted on Wednesday, March 12th, 2008 at 9:49 am and is filed under Client, News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.