Grassroots marketing is all about creating momentum for your offering. Remembering the three F’s of grassroots marketing is crucial to a successful grassroots campaign.

The three F’s are: feel good, frequent and fun. Feel good: A successful campaign should be a feel-good, memorable one. It should motivate people and bring out their interests. Yet, each approach should be tailored for that specific market. Frequent: Grassroots is also about creating buzz. The best way to do this is to start on a local level. Create relationships and a sense of community.   It’s important to have multiple layers of communication to keep the messages and excitement fresh, frequent and strong. Free: Everyone loves getting something for nothing. What a better way to get people to start talking about your Company than to get them to experience it for themselves?

This entry was posted on Wednesday, April 23rd, 2008 at 1:00 pm and is filed under Client, News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.