Guerrilla marketing is an unconventional system of promotion created on a very low budget, by relying on time, energy, and imagination. Many forms of publicity can be very inexpensive. That’s why a guerrilla marketing campaign can be successful. To do so the marketer should utilize all of their contacts and must examine their company and products <http://en.wikipedia.org/wiki/Product_%28business%29>  to look for sources of publicity.There are a few basic concepts of guerrilla marketing to keep in mind before developing a campaign. When implementing guerrilla marketing tactics, small size is actually an advantage. Small businesses and entrepreneurs are able to obtain publicity more easily than large companies because they are closer to their customers and more agile.  In order to sell a product a company must: build trust and support amongst its customers, understand the customer’s needs, and provide a product that delivers the promised features. The primary investment of the marketing campaign should be time, energy and creativity—not money. Finally, don’t focus on beating the competition but rather cooperating with other businesses.  Chicago-based marketing company, Ocean Strategic Group, specializes in developing interest generating, cost effective guerilla marketing campaigns that fit with your business objectives.  

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