Loyal customers are the most valuable assets that your business can have. Loyal customers will yield the most profit for your company and they can be your best sales people. Keep this information in mind and always be thinking of ways to keep your loyal customers happy.It can cost as much as five times more to win a new customer than to keep an old one. According to global management consulting firm Bain and Co., a 5 percent increase in retention yields profit increases of 25 to 100 percent. And on average, repeat customers spend 67 percent more than new customers. Are you doing enough to encourage your most loyal customers to work with you again? Stay in touch, and give them something of value in exchange for their time, attention and business. It doesn’t need to be too much: coupons, helpful tips, insight and advice, or notice of a special event.As previously mentioned, loyal customers are great for referrals too. So spend keeping them up do date on your business. You can e-mail a simple newsletter, or send an update that might be of interest to their company. They might hear about opportunities you’ll never hear about. With a newsletter they will have a better chance of remembering you and deliver value back to you with referrals. 

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