Part of what makes up your brand image is how you tie all of your marketing materials together. The easiest way to present a successful and professional brand image is to keep it simple and consistent. Here are four easy ways to tie your marketing materials together:  

1. Create an uncomplicated logo. You don’t need complex artwork and intricate details to leave an impression. The simplest logos: are memorable, can be resized easily, work in one color, unique and meaningful. A good logo is essential because it’ll appear on—and should match—all of your marketing materials.
2. Choose one color—preferably one from your logo—and use it throughout your marketing materials. Color plays a huge role in memory recall. As much as possible, your color should set you apart, work with your industry and image, and relate to your brand promise.
3. Work with only one or two fonts. Again, your goal is to get customers to remember you and associate your materials with your brand attributes. Fonts, similar to colors and graphics, project different images.
4. Stay consistent. At some point, you may be tired of your brand standards and want to change things up. Unfortunately, this will conflict with the goal of having your brand resonate with your customers. Consistency is the proven path to branding success.

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