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The importance of a marketing plan
A marketing plan is a written document that explains the necessary actions to achieve the company’s marketing objectives. It can be for a product or service.
A marketing plan may be part of an overall business plan. A written marketing plan is important because it provides a clear-cut reference point for activities throughout the planning period. However more important than the plan itself is the planning process. This typically provides an opportunity for information sharing between the managers involved. The plan, together with the associated discussions, then offers an agreed framework for their subsequent management activities.
A solid marketing strategy is the foundation of a well-written marketing plan. To create a successful strategic marketing plan, contact Ocean Strategic Group.