August 1st, 2008 by Dan
With reports of rising unemployment and the economy growing at a lackluster pace of less than 2% annually, there is real cause for local business owners to tighten their belts and hunker down. But the ones that do might miss a once-a-business cycle opportunity.
As much as business are feeling the strain on their budgets, so are consumers, and now is a great time to earn their loyalty by offering them value. Packaging separate products or services at a low price, or offering a short-term introductory rate, might be just what is needed to get them to switch from a competitor who is going to be struggling too.
Better yet, create partnerships with other businesses to pool your marketing dollars together. This allows you to get more out of what you spend on Chicago marketing while rivals cut these budgets entirely, undermining their businesses. Chicago Marketing firms like Ocean Strategic Group can help you decide how to spend marketing dollars on strategies and partnerships that offer high ROI, while cutting efforts that aren’t supporting your business. The way to fail in a tough economy is to decrease your visibility by cutting marketing. Once you have done that you’re relying on your existing customers, who are looking for ways to cut their spending too.
Tags: budget, chicago marketing, economy, local business, marketing partnerships
Categories: News
May 29th, 2008 by admin
A marketing plan is a written document that explains the necessary actions to achieve the company’s marketing objectives. It can be for a product or service.
Categories: News
May 20th, 2008 by admin
Part of what makes up your brand image is how you tie all of your marketing materials together. The easiest way to present a successful and professional brand image is to keep it simple and consistent. Here are four easy ways to tie your marketing materials together:
- Create an uncomplicated logo. You don’t need complex artwork and intricate details to leave an impression. The simplest logos: are memorable, can be resized easily, work in one color, unique and meaningful. A good logo is essential because it’ll appear on—and should match—all of your marketing materials.
- Choose one color—preferably one from your logo—and use it throughout your marketing materials. Color plays a huge role in memory recall. As much as possible, your color should set you apart, work with your industry and image, and relate to your brand promise.
- Work with only one or two fonts. Again, your goal is to get customers to remember you and associate your materials with your brand attributes. Fonts, similar to colors and graphics, project different images.
- Stay consistent. At some point, you may be tired of your brand standards and want to change things up. Unfortunately, this will conflict with the goal of having your brand resonate with your customers. Consistency is the proven path to branding success.
Categories: News
May 20th, 2008 by admin
Loyal customers are the most valuable assets that your business can have. Loyal customers will yield the most profit for your company and they can be your best sales people.
Categories: News
May 15th, 2008 by admin
There are a few things to keep in mind when going to a trade show to maximize the networking opportunity. First, don’t sit beside a colleague or someone you’ve already met.
Categories: News
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